February 26, 2020

The Importance Of A Mailing List

Creating an email list can feel so daunting when posting to social media is relatively much easier. Bad news though, tomorrow Mark Zuckerburg could decide it’s $20 a month to have a business Facebook account, or what if Instagram shut down today? Where would your clients find you then? While it’s unlikely either of those things will happen, algorithms are changing day to day, and relying on figuring those out to reach your ideal client isn’t a consistent or reliable way to run your business. I’m not knocking those of you out there that are killing the Instagram game (you’re amazing, continue your ways!) but even having a mailing list as a back-up direct reach to your clients can benefit your business in so many ways. 


Unlike social media, which might catch the eye of your target market, emails directly to the inbox of your mailing list are almost guaranteed to be read. One of the first things you figure out in your photography business is your niche, and the same applies to your viewers. Niche down by using your mailing list to reach exactly who you want to. If you want the people that join to actually stick around, you have to give them something of value as well. You already have direct access to their inbox, so serve them an email worth clicking on. 


Linking back to blogs or pages on your website can improve your Search Engine Optimization, making you more searchable to potential couples. Encouraging engagement in the emails you send out – like asking readers to comment on a blog post or share it with their social media – will bump you up in the google ranks.


Offers and information that are limited to those on your mailing list will encourage other people to join the list so they aren’t missing out. With your wedding clients, this can look like a few different things. You could offer budget tips, a list of your favorite places to get married, helpful tips on choosing the decor for their reception, or so many other things. Maybe you give a free vendor guide to anyone who signs up to your mailing list, client or not. There are so many ways to serve your email list that will add so much value to your brand.

Okay, are you ready to start a mailing list of your own? It’s easier than you think. Brainstorm something you can give to your audience – like a PDF instructional or a discount on prints or first access to signing up for mini sessions, and have them sign up to get it! Then when you’re ready, you can start sending out exclusive offers, insider details, and exciting news about your business that goes straight to the inbox of the people that support your photography and want to learn more!

One more thing. Creating emails that are on-brand and designed to get your audience to open and love what you send them is so important in today’s world of waking up to 1,000 new emails. I joined Flodesk when I started the education side of my business and I can’t believe how professional my emails now look. Flodesk makes it easy with copy you can use and tweak to fit your brand, modern and thoughtful designs and layouts and templates that are modern and user-friendly. It’s literally so easy to use this service that you have no excuse not to start your email list right now.

Use the link below to get 50% off your Flodesk subscription, that’s just $19/month to create beautiful emails that convert and make your business money!